The Rough Diamond Empire

The Rough Diamond symbolizes the rawness of the journey to success. It serves as a reminder that the pain of the process is worth it. It also warns the world to not take your process for granted, a Diamond within you is coming forth. 

Why Choose Us?

Rough Diamond is created to be beyond a brand, its a cultural movement. This movement challenges one to look within and develop who they were created to be.

The Rough Diamond Empire logo is beyond a logo, it’s a reflection. When wearing Rough Diamond, you aren’t just wearing a brand, you are wearing a representation of yourself. You are giving the world a sneak peek to the real you. The purpose of The Rough Diamond brand is to choose you. With Rough Diamond we help you to discover, start and maintain the life you are purposes to live. To wear the Symbol warns the world that a Diamond is coming forth within.

You don't have to be great to start, but you have to start to be great.

Zig Ziglar

About Us

Alesia Dawson

Purpose Coach, Brand Consultant

“In 2015 I came to the realization that either I will live my life or let my life live me. I then got up and chose to live my life. Not only did I choose to live my life, but I took my strong passion for growth and success in becoming the best “YOU” you can be and desire to help develop tomorrows leaders to create The Rough Diamond Empire. I believe that nothing good comes easy and I am always willing to work hard to meet and exceed every goal I set for myself. With my extensive experience in helping others and transformational education background, I seek to guide everyone to do what they are truly passionate about.”



Charlotte, NC